The Artist as a Businessman

Fill in the gaps with words from the ones in capitals.

The Artist as a Businessman

Art business, arising from the notion of the 0) artist being seen as ART
a craftsman, can be traced to the l) .................................... between art RELATE
and society in the 17th century. Artwork in itself was not perceived to be enlightening or empowering. Although it often carried 2) ................................................. RELIGlON
connotations, art was not the object of 3) ............................................ , SlGNlFY
but a way of seeing. As a result, those who created it were not regarded as geniuses, and 4) ....................................... not iconised CONSEQUENCE
by society. Rather, artists earned respect and money for their skills as craftsmen. Not being subject to the 5) ............................. of mixing CRITIC
'high art' with money, artists like Bellini and Algardi were able to run their workshops transparently. Based on these 6) ............................. , ASSUME
it is possible to argue that Renaissance and Baroque artists were able to consider business and marketing practices 7) ....................... . OPEN
However, it is also interesting to note that around this period the notion of artist as icon begins to emerge, as growing workshops, the professional dealer and art fairs gain 8) ............................................. . IMPORTANT
Bellini's workshop is a good example of both notions of artist as craftsman and artist as icon. By the 1670s, at the 9) ............................. HlGH
of Bellini's career, he was so famous and his workshop so busy with commissions that he barely touched sculptures. It seems that Bellini was able to use both notions of artistic identity to his advantage. Further evidence of the 10) .............................................. of the EMERGE
artist as an icon can be quite aptly seen in Rembrandt, an artist who, 11) ........................................... , was one ARGUE
of the first to encounter the critics' anger for mixing art with money.


The Artist as a Businessman


Text: Express Publishing

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