Languages and Tourism

The chairman of the British Tourist Authority is aware that 'if Britain is to be successful as a leading tourist destination, we must learn to speak to people in their own language'. What is equally important is the provision of multilingual brochures, leaflets, manuals etc. in shops, museums (the V and A is a model), galleries and public buildings, which requires a separate skill.

Peter Newmark (1998) More Paragraphs On Translation, Clevedon: Multilingual Matters, p. 8.

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